Moore Large partners cleaning and lubrication label Tru-Tension

Moore Large has announced a distribution partnership with bike and e-Bike maintenance label Tru-tension, a brand that delivers cleaning and lubricant goods well suited to cycling applications.

Since successfully receiving funding on popular TV show Dragons’ Den, Tru-Tension has invested in product development to provide a range of cleaning and lubricating solutions that builds upon a catalogue of motorcycle-suited goods. Delivered to bike shops with the option of some standout visual merchandising, the firm produces everything from patent-pending Tungsten infused lubricants to Graphene-based cleaning products, all delivered with light fragrances.

Based in Bristol, the company designs, develops and manufactures products within the UK. Tru-Tension has grown in popularity since launching its cycling range in 2019, which it will now expand on as a key maintenance brand to the Moore Large portfolio.

Moore Large’s Brand Director Adam Garner added: “We are delighted to be working with Tru Tension on an exclusive basis for the UK and Irish markets. Following the brands BBC Dragons’ Den investment, we’ve watched the product range and customer base grow to an exciting level. The team at Tru-Tension are dedicated to making the best and most innovative products in their respective categories.”

Chris Frappell, Founder and Managing Director of Tru-Tension said: “Both Touker and I are excited to be working with Moore Large as an exclusive distributor in the cycling market. Working together will fulfil the increasing retail interest seen over the past year, which has proven to provide an instant return to retail customers due to our standout branding and superior quality. As a manufacturer, we are dedicated to providing quality that goes above and beyond our competitors; this can be seen in the likes of our market-leading Tungsten infused lubricants, Gel Bike Cleaners, and the patented Grime Guard shield.”

The full product range, including three display stand options, will be available to Moore Large trade customers from November 2021. See the distributor’s B2B for more information.