Neos offering independents up to 70% margin on tyre lines, adds own brand

Specialist components and accessory distributor Neos is to launch a house-label at the Bike Place Show.

Found on booth 12J in Hall One, the firm is also hoping to lure dealers with the offer of between a 50 and 70% margin on its Arisun tyre and tube portfolio. neos

Supplied only to the independent bike dealer, founder Richard Allmark spoke of a drive to up margins and product ranges carried.

He said: “We have a growing portfolio of products exclusive to NEOS and our partner stores. We have carefully handpicked exciting, emerging brands, plus we’re working with expert manufacturers to develop new products. We are steadily increasing our brand awareness through our sales and marketing strategy, largely within the national cycle press via advertising and product reviews.”

Neos works a little differently to traditional distribution models, running direct to consumer sales in parallel. Customers who create an account at are linked to their local partner store. That store will then receive commission on delivery of the sale and service.

Dealers can sign up for the show here.