Maxxis has appointed marketing veteran Nikki McCluney to the role of marketing manager for the cycle market.
Commenting on McCluney’s appointment to the helm of the European marketing team at Maxxis, managing director, Derek McMartin, said: “In a competitive market, a coherent and effective marketing strategy has always been crucial to survival, so we’ve never been shy to invest in taking our message out to dealers and consumers alike. The Maxxis brand has gained significant momentum in recent years, with a steady growth in market share across each and every segment of the market that we operate within.
“Nikki’s appointment represents a significant milestone for the business. We’re not content to stagnate. We have ambitious growth plans, particularly in the road cycling sector, and I’m confident that Nikki’s experience and thirst for delivering results will support us to take Maxxis to the next level.”
McCluney will be working closely with brand manager Stephen Robinson with the pair keen to take the hard-fought reputation from the MTB business and use this to leverage stronger sales on the growing road portfolio.