Premium South African cycle clothing brand launches into UK market

Ciovita, an international cycling apparel brand with headquarters in Cape Town, South Africa, has announced a dedicated UK and European operations and distribution hub, and is looking to establish UK retail partners.

The apparel manufacturer, already active in Spain, Croatia and Switzerland, is an established supplier of kit to global events, via a partnership with the Ironman Group, where Ciovita is the Official Technical Cycling Apparel Partner to the Epic Series and its global portfolio of eight class-leading mountain bike stage races. The brand is responsible for design and manufacture of the coveted Epic Series leader jerseys, which the world’s best MTB riders battle for, as well as the leader jerseys for the various categories within each Epic Series event.

These partnerships are built on Ciovita’s ability to produce the very best custom kit, incorporating high performance fabrics and dedicated R&D, combined with full inhouse production, to ensure the highest quality.

Introducing the Ciovita (pronounced “CHO-vi-ta”) brand to the UK marketplace at the 2023 edition of The Cycle Show will provide a platform to showcase the brands established Men’s and Women’s Road, Tri, and Off the Bike ranges.

The Ciovita team designs and produces their cycling kit from their state-of-the-art manufacturing facilities situated in Cape Town. Here every aspect of production is monitored and overseen to ensure each garment meets the exacting standards and superior innovation expected of their kit.

Ciovita CEO, Andrew Gold brings more than 20 years of technical fabrics based sports apparel manufacturing experience to the brand. Of Ciovita he comments, “From the day we launched, our aspiration has always been to take our vision of what cycling kit should be to the world. This ambition has led to us establishing ourselves as the market leader in our home country, South Africa, but has also led us to build dedicated stores serving the European and Australian cycling communities. We now look forward to taking our brand to the next level across the UK and Europe”

“Ciovita has always been about leading the way in innovation and design, and it is this drive to always outdo ourselves that has and continues to drive our growth in international markets.” concludes Gold.

Head of Operations for Ciovita UK & Europe, Dean Norman adds, “For us the establishment of dedicated Ciovita operations to complement our online presence, provides an opportunity to not only bring this unique brand to these established markets, but also to tailor our service and offering to the needs of our UK and European clientele. We are extremely excited about the potential this global collaboration holds.”