Princeton CarbonWorks joins Saddleback
Over the past two decades, Saddleback has proved its skill and experience in the premium carbon wheel market, not least with the likes of Zipp and ENVE (the latter it recently parted company with) and contributing to what those brands are today. Now the distributor is announcing a new partnership in the same space – with Princeton CarbonWorks, which it will bring exclusively to the UK and Ireland markets.
The Connecticut, USA-based company has proven itself in recent years to be a highly innovative performance brand with a strong association with professional teams and athletes. It is currently the official equipment provider to Team GB and the Dutch National Team.
Coming from a triathlon background, the product line provides advanced aero solutions in the fields of road, gravel, track and tri, with the new highly acclaimed Wake 6560 Evolution II being an example of its advanced technical capability.
With over 19 years in the category, Saddleback has what it said is unparalleled experience in the premium carbon wheel market and will take all the learnings from these past collaborations to provide Princeton CarbonWorks with the best possible positioning. With a dedicated wheel-building facility at its Bristol-based headquarters, its team of experienced wheel builders will be able to provide the high levels of aftercare that premium brands like Princeton CarbonWorks need.
Saddleback’s Managing Director Andy Wigmore commented: “We are very particular about the brands that we add and especially so when it comes to premium wheels. When we found ourselves needing to review the competition, it was immediately obvious that there was only one brand that would meet all the criteria we set internally, and we are delighted to be starting with Princeton CarbonWorks at such an exciting time for their business.”
Princeton’s CEO, Harrison Macris, commented: “We look forward to a partnership with Saddleback, leveraging their years of experience and professional mindset. Improving our reach, level of service, and education about the product are important for PCW, and Saddleback is the right partner for us to achieve those goals.”
