Thursday, 19 September 2024
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Saddleback to bring Trickstuff brakes and accessories to the UK

Trickstuff brakes and braking accessories will now be available to the UK and Ireland cycle trade via Saddleback thanks for a new distribution deal.

Founded in 2004 by Michael Habighorst, Trickstuff has built a reputation for making desirable and high-performance brakes and braking accessories, and has worked with the likes of the Atherton Team and Nina Hoffman to name a few, as well as frequently seen in Dangerholm dream builds.

Acquired by DT Swiss in 2021, Trickstuff aligns with Saddleback’s performance-orientated portfolio (including the likes of Kogel, picked up earlier this year), the distributor said.

“I am very excited to announce our new partnership with Trickstuff, their 20 years of dedication to producing the best performing brakes in world is something that resonates in everything they do as a company, and fits perfectly with our brand ethos here at Saddleback,” said Oli Hunter, MTB Category Manager. “Making theses legendary brakes, pads and rotors widely available to the UK and Irish markets is our first focus with products arriving late September.”

Max Gärtner, International Sales Manager, added: “We’re thrilled to join forces with Saddleback and bring our brakes and brake parts to the UK! With their two decades of experience and our mutual love for biking, Saddleback is the perfect partner for us. Their portfolio of premium brands and their passion for top-tier equipment align perfectly with our commitment to delivering the highest standards of quality and performance. Together, we’ll make Trickstuff brakes accessible in the UK and offer excellent technical support to our customers.”

Trickstuff products are available now available through Saddleback for UK and Ireland, with more stock arriving soon. Retailers can contact their area representative for more details or contact the customer services team on info@saddleback.co.uk or by telephone on 01454 285285.

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