Saddleback to distribute Kogel Bearings in the UK and Ireland

Established in 2013, Ard Kessels founded Kogel to resolve the long-standing frustration of poor quality bearings on premium bicycles. Now those aforementioned bearings are available to the Irish and UK cycling industry via distributor Saddleback, thanks to a new agreement.

Kogel Bearings has high quality bearing solutions for Bottom Brackets, Wheel Bearings and Pulley Wheels, with a focus on real world performance and constantly pushing product evolution and innovation, an ethos in alignment with Saddleback and its performance-orientated portfolio, said the firm.

Kogel products are chosen by the Trek Racing Program, which includes the cycling powerhouses Trek Factory Racing and Lidl Trek world tour team.

Richard Mardle, Saddleback Brand Director, said: “We are very happy to welcome Kogel to the Saddleback family. In a world of Performance, Kogel offers best in class reliability and speed. Products built for real world conditions, proven and chosen by world class racers.”

Ard Kessels, Founder of Kogel, added: “Kogel is very excited to make a return to the UK and Irish market. We could not think of a better partnership than working with Saddleback, a company banking on two decades of experience in bringing high quality products to local riders and racers.”

Saddleback will be rolling out UK supply and supporting the brand across all channels to reposition it back into the marketplace after a short absence.

Kogel products are now available through Saddleback – currently celebrating its 20th Anniversary – for the UK and Ireland. For more information, dealers should contact their area representative or get in touch with the Customer Services team at info@saddleback.co.uk or by telephone on 01454 285285.