SRAM advocacy leader Neufeld retiring, Cappucci taking over

After 14 years of growing, leading global advocacy efforts across non-profit cycling organizations, grassroots groups, and industry players, Randy Neufeld, SRAM’s Director of Advocacy, will retire full-time in August. Long-term SRAM employee Rob Cappucci will take over as the redefined Director of Advocacy and Industry Partnerships.

Neufeld joined SRAM in 2009 after the $10M SRAM Cycling Fund was established. The SCF distributed $2M over five years to increase global cycling advocacy, growing relationships between non-profit cycling organizations and for-profit companies, and investing in mountain bike trails and safe city streets infrastructure. Neufeld stayed on for another decade, expanding advocacy in the European Union and deepening relationships with cycling organizations including IMBA, People for Bikes, League of American Cyclists, CIE, the European Cycling Federation, ZEF, and countless grassroots organizations.

“Randy is a lifelong supporter of cycling infrastructure, beginning with his work at the Chicago Bike Federation and Active Trans, and we are incredibly grateful for his dedication to SRAM and to making cycling better and more accessible for everyone,” said SRAM’s founder and board chairman Stan Day.

“I must thank SRAM, specifically Stan Day and Mike Mercuri, for the initial opportunity to join SRAM,” said Neufeld. “Making connections and elevating the importance of cycling funding and infrastructure is what I have spent my life doing, and it’s been a wonderful ride.”

Promoted into the evolved role is Rob Cappucci, who joined SRAM in 2003 and has worked as an acquisition manager, team leader, and within the product management and continuous improvement teams. Cappucci plans to apply his broad understanding of the industry, including experience with customers, suppliers, and industry associations, to continue to build relationships across the global advocacy network.

“Rob has a strong understanding of our industry dynamics from both the business and rider sides and is well-suited to expand relationships with the global advocacy network,” said Neufeld. “As the industry continues to focus on ‘growing the pie’ of riders, our best tool is leveraging the strength of the major industry suppliers working together.”

Neufeld will work with Cappucci through September as part of the transition.