Tuesday, 11 February 2025
DistributionFeaturedNewsWorkshop

Yaban (YBN) chains joins Bob Elliot as distributor celebrates 40 years

2025 will see the addition of Yaban (YBN) chains to the portfolio at Bob Elliot’s, further strengthening its support for IBDs and their workshops. The deal kicks off Bob Elliot’s 40th year in business.

The initial range will be available in early 2025 and will cover the majority of workshop and over the counter requirements.

Manufacturer Yaban Enterprise Ltd has been producing chains for the cycle and motorcycle industry for over 30 years and has long been committed to the research, development, design and manufacturing of chains. Continuously improving and integrating key technologies, as well as focusing on the production processes and equipment to improve efficiency and quality levels has kept YBN chains at the forefront of both OEM and after-market industries.

Whilst some YBN chains have previously been available in the UK, Bob Elliot will be taking on a much more comprehensive range of both boxed and loose chains. Based around using higher quality models, it will cover as many bases as possible with as few SKUs as is necessary, keeping the usual Bob Elliot focus of making ranges easy to stock for IBDs.

Bob Elliot explained the reasoning behind taking on YBN: “Whilst we have and will continue to stock other brands, we have been aware that our dealers have struggled to always have the right chains that they trust consistently available and find themselves moving between brands or distributors for stock of very key-selling lines. Aside from the tried and tested quality assurance, with YBN we have access to a very well established manufacturer with a number of production sites and capacity for massive volume. Our partnership with them will give us and the dealer not just great quality chains but with superb and consistent pricing and availability, further enhancing Bob Elliot’s position as the go to supplier for workshop and high turnover consumables.”

An enhanced range to cover more eBike and higher spec models will follow later in the year. Dealer promotional packs with a range of models to sample will also be available as soon as the range has launched.

 

Leave a Reply