SRAM and Zyro-Fisher have introduced a new OEM program, designed to offer UK-based small bike brands competitive access to the manufacturer’s components.
Included in the program will be SRAM, RockShox, Avid, Truvativ and Zipp products, which small businesses and framebuilders will be able to access at competitive prices, says the UK distributor.
Luke Hammil, SRAM brand manager, commented: “The UK is home to a strong and diverse range of bike brands. SRAM’s new OEM program is a great opportunity to offer these brands an efficient and competitive supply of SRAM OEM components at a time when consumer demand for SRAM componentry on complete builds is increasing.”
For further information please contact Luke Hammil, SRAM Brand Manager, ZyroFisher on [email protected].