3T triples production capacity, announces new management team to lead US growth

3T Bike America has appointed a new management team to handle the brand’s ambitions in the US.

Having branched into the production of gravel bikes with the Exploro and performance road with the Strada, both drawn up by bike design guru Gerard Vroomen, 3T has quickly drawn attention as a pioneer in introducing 1x to the tarmac.

“We’re very happy with the demand for our new bikes and have tripled production capacity,” outlines René Wiertz. “With that increase in demand comes the need for a new US sales program and structure.”

Victor Canete, who previously held the role of CFO with Cervelo for ten years, will take on the role of president.

Western US Sales Manager Jared Boudreau brings to the role several years’ experience in senior sales positions in the bike industry.

Jon Kameem joins as Eastern US Sales Manager from Factor, where he held a General Manager role.

Ryan Pawliw, another ex-Cervelo staffer, joins Daniel Zitter in the Customer Services and Account Management department.

Vroomen said of the new recruits: “I enjoyed working with Victor, Jared and Jon in the past. They have worked together and with Ryan, so they can hit the ground running. Focusing on a limited network of strong partnerships, they will be successful for 3T and our partners in these fast-changing times.”