Active Travel Group reports record growth across all brands

Active Travel Group has reported a record year of growth across all brands, with full year booked revenues of £42 million, up 47% on prior year and 38% compared to pre-Covid.

In making the announcement, Active Travel Group investor, Mobeus, highlights: Sales across all product categories, walking, cycling and ski are trending materially above expectation and showing strong forward momentum through Summer 2023 into Winter 2023/24. The summer focussed Wilderness Group and Cycling for Softies brands are over 80% sold for the forthcoming season, and early ski bookings for Winter 2023/24 are trending 57% ahead of prior year.

To facilitate the Group’s ambitious growth plans, ATG has made some exciting changes to the senior-management structure including the creation of the new role of Chief Sustainability Officer which will be taken by Paul Easto, founder of Wilderness Group. Group CEO Craig Burton will continue to take oversight of all brands, with a focus on developing a number of significant growth opportunities, both organic and through M&A.

Commenting on the performance, Mobeus Partner, Justin Maltz said: “Clearly COVID was challenging for ATG but a combination of our lower risk funding structure, which had no external debt, and this high quality management team means we have come through stronger than ever before. Our focus on the premium active segment is a sweet spot in the travel sector and ATG has proven to be a pre-emptive supplier in this segment with a quality of service that resonates with its loyal customer base.”

Cycling as an experiential events business

The Active Travel Group business brings together what it describes as, “the finest active travel companies in the UK, specialising in tailor-made human powered holidays across the globe, from skiing and cycling in Europe and North America to hiking and sea kayaking in the Scottish Highlands.”

Cycling specific Active Travel Group (ATG) business comes in 2 forms:

• Bspoke; a collection of European cycling holidays, tailor-make for the cycling holiday where you travel at your own pace, or in a group of like-minded individuals.
• Cycling for Softies; a luxury cycling tour operator providing gourmet cycling adventures in France and Italy

As reflects the growth of the business, with interests across cycling, ski, hiking and sea kayaking, ATG is currently recruiting for a number of positions across wilderness guiding, sales, trip design, and operations.

Image credit: Mobeus