Berria Vittoria Factory Team make UCI Cross-country World Cup debut
This weekend marks a landmark moment for Spanish performance bicycle brand Berria, with its pro MTB team – Berria Vittoria Factory Team – making their maiden UCI Cross-country World Cup appearance at Nové Město.
Léna Gérault (Elite Women XCC and XCO), Jana Czeczinkarová (Elite Women XCO), Lucie Urruty (Elite Women XCO) and Sean Fincham (Elite Men XCO) will all be in action for the team, which launched at the start of the 2023 season.
The squad has already achieved some impressive results, riding Berria’s flagship cross country mountain bike – the Mako BR LTD – in custom team colours, with Gérault taking second place at the French Cup earlier this month and Czeczinkarová claiming the team’s first-ever win at the Czech Cup in April.
Berria Marketing Director Gustavo Jaimes Lopez: “This weekend represents a huge milestone for everyone at Berria and we could not be prouder, or more excited, to see the Berria Vittoria Factory Team competing at the very highest level of the sport at Nové Město. (We) can’t wait to see the Mako BR LTD being put through its paces at this iconic location.”
Berria Vittoria Team Manager Jérôme Dericbourg: “Everything we’ve done since the launch of the team in February has been leading up to this moment and we cannot wait to see the Berria Vittoria Factory Team racing on the grandest stage in the sport. The riders are super motivated and we know that the Mako BR LTD will be able to handle anything Nové Město can throw at it.”
Berria Bikes UK Distribution partnership news
The Berria Vittoria Factory Team debut on the UCI Mountain bike World Cup circuit follows the recent announcement that the Albacete, Spain, based brand has signed a UK distribution partnership with Ultra Sport, bringing Berria Bikes to the UK market for the first time.
Making the announcement pre COREbike, Neil Staples, Sales Director commented “… with Berria, we’re proud to put our efforts behind a bike brand that we cannot wait to show our customers. (We have) an amazing range to offer – Road, Mountain, Gravel – eBike – it’s all beautifully spec’d and presented.”
Interested UK retailers keen to explore the Berria Bikes range in more detail should direct enquires to Ultra Sport Europe Sales Director, Neil Staples, via email or contact the head office on 01332 813 150.
Investment in a growing business with an expanding global distribution and dealer network
Berria Bikes closed its last financial year with a turnover of €16 million, with 35% of sales coming from the international markets. The brand currently has over 400 specialist points of sale in 30 countries, including Spain, France, Italy, Holland, Belgium, and Germany.
Founded by professional cyclists David and José Vitoria, the brand closed the financial year up to June 2022 with a turnover of €16 million, a figure which represents a 55% increase on the previous financial year. During the first half of that year (July-December 2021) 35% of total sales came via the international market, up from 25% over the same period in 2021.
In March of 2023 the business announced a leading multi-asset manager in sustainability funds, Suma Capital, had joined the growth driven project, as a minority shareholder.
Suma Capital Partner Manuel Cebrián comments: “At Suma Capital, we are very excited to be working with such passionate people in David and José, and ensuring Berria Bikes continues to reach new heights and becomes one of the top 10 bicycle brands in Europe.”
“Our investment will help provide the human and material resources needed to maintain the company’s healthy growth, both organically, through acquisitions, and by implementing the best financial, organisational and environmental practices.”
