Apidura publishes 2022 Impact Report

British bikepacking and adventure specialist Apidura, maker of ultralight, rackless, packing systems, has published its 2022 Impact Report.

This is the first Impact Report that Apidura has produced since becoming a B Corp certified business in 2022. The report aims to provide a comprehensive, transparent account of the businesses starting point, the steps that the business has taken, and the principles that will guide future efforts.

Making the announcement, the business states, “We believe that actions are more important than words and, while we believe that setting goals is essential, our focus in this report is on providing transparency regarding action and results, building awareness and understanding, and setting the stage for further progress.”

Under the heading of ‘Understanding our Impact’ the business goes on to state, “Everything we do has an impact on the environment. As a brand, we have the ability and responsibility to influence the extent of this impact through every decision we take. At Apidura, we believe the journey toward a more sustainable future can not be an ‘add-on’ but must be central to the why and how of what we do.”

As a comprehensive, transparent account of principles and actions being taken to improve environmental and social performance, the report:

• Provides insight into CO2e impact of product creation.
• Quantifies impact of Repair service and Revive programme.
• Gives insight into philosophy of ‘Conscious consumption’, including ‘No discounts, No Seasonality’.
• Covers elimination of harmful PFAs from the product line.

In making the announcement, founder, Tori Fahey, comments “Apidura was founded with a set of rules designed to allow us to pursue our mission; challenging industry norms and charting a new path with a goal to create the greatest possible good with the least possible harm.”

“This included pursuing design principles that focus upon improving product performance — as well as maximizing longevity — as a means of minimizing consumption. It also included taking a clear stand against aggressive marketing, impulse consumption and the pursuit of endless growth as guiding principle.”

“We believe that what we choose to do is as important as what we choose not to do.”

An independent family run business based in London, Apidura has, since it’s founding, focused solely on helps riders all over the world take their love of cycling further, enabled by the technical, precision crafted, bike luggage. Apidura has been used to set records and win races, and is also used daily by riders exploring continents, countries and cities.