Cycle Solutions-owned Uprise Bikes opens eBike showroom

Swansea-based Uprise Bikes has opened its first bricks and mortar showroom as it enters a new phase of growth, with plans for a further store later in the year.

In addition to its new site in Fforestfach, Swansea, the business – which is owned by Cycle to Work scheme provider Cycle Solutions – also made the decision to invest in a brand new 8,313 sq ft Service Centre facility offering high quality support to cyclists looking to keep their bikes and eBikes in prime condition.

Along with the new eBike showroom, the business will be collaborating with Trek to reopen a fully refurbished Uprise Bikes x Trek brand store in the Uplands area of Swansea in late May 2024. These investments are set to increase its turnover this year by 14% to £32million.

Uprise Bike’s rapid growth has already created six jobs at the business’ new showroom. The business also has plans in place to create more roles across its stores, head office and e-commerce sites to manage the logistics of its stock and order sheets.

The family-owned bike retail brand was founded last year by Mike Jones, Keith Jones, and Steve Edgell. The business has over 250 years of cycling experience among its 74 team members and stocks over 400 sector leading brands.

Steve Edgell, founder of Uprise Bikes, said: “From the moment we launched the Uprise Bikes brand last year, we wanted to make a splash with our own showroom to help cyclists keep up with the rapidly evolving bike market.

“We launched Uprisebikes.com in July 2023, with the intention of creating a curated online experience for customers which reflects the passion and enjoyment everyone here at Uprise takes from getting out on our bikes across the Welsh mountains, and around our great coastal trails, and cycling routes. We want our customers to get the same buzz we feel whenever a great new bike, eBike, or piece of cycling kit is launched.

“Our team know first hand the joy of cycling and we aim to pass this feeling on in an environment that’s inspiring and inclusive – empowering everyone to embrace two wheels. Our new shops and service centre create the perfect environment for our customers to take full advantage of the e-bike bug, or just to call in and talk with us about their own riding experiences over a cup of good coffee.”

Over next few months, Uprise Bikes will be launching a series of ride events, bike maintenance demonstrations, and open evenings aimed at encouraging people who live or visit South Wales to take to two wheels.