Bikepacking brand Apidura is rolling out its Free Instore Repairs Programme to key stores across Europe, in a bid to help local retail stores engage with new and existing customers.
A successful trial with London’s Condor Cycles saw 12 packs repaired over a four-week period, bringing customers into the store to drop off and pick up their packs.
Apidura is now extending this initiative to select retail partners across the continent in order to raise awareness of the programme while simultaneously create valuable opportunities for shops to engage with the brand’s wider customer base.
“The Apidura Pack Repair Programme was a great way for Condor to provide value to Apidura owners – some already Condor customers, some new customers,” said Sebastian young, managing director at Condor Cycles. “It also gave us the opportunity to communicate that many repairs can be done at home, thanks to the wealth of information available from Apidura.
“The programme provided a new and different way to talk about Apidura, as well as emphasise that our store has one of the largest ranges of Apidura products in London. We were the initial test for the programme and it worked extremely well. We would wholeheartedly take part in the programme again.”
The European rollout will see key stores given a month-long window during which to collect packs from local Apidura owners. Once the packs have been collected, they will be sent to the brand for repair, before being returned to the store for customers to pick up.
Tori Fahey, co-founder of Apidura, said: “We know that retailers are looking for new ways to engage with customers and find unexpected opportunities to create value and believe the Free Repairs Programme is an excellent way to do just that.
“It’s a win-win for us as customers learn more about self-sufficiency and repairing their bikepacking gear and our retail partners benefit from increased exposure to customers.”
So far, nine bike shops across Europe have signed up for the programme, hailing from Germany, the Netherlands, Spain, Belgium, Norway, Poland, Italy and the UK.