ASSOS of Switzerland appoints PaceUp Media as global PR agency

ASSOS of Switzerland has appointed PaceUp Media as its global PR agency.

The partnership is effective immediately, with initial activity focusing on upcoming team collaborations and product launches for the 2026 season.

“We’re excited to partner with PaceUp Media as we enter the next phase of brand growth,” said Giovanni Lira, Global Sports Marketing & Brand Events Manager of ASSOS of Switzerland. “ASSOS is built on innovation and a deep passion for cycling, and PaceUp’s reputation for delivering results, combined with their creative and strategic capabilities, makes them an ideal partner to help communicate our story on the global stage.”

Founded in 1976 and based in Switzerland’s Ticino region, ASSOS has established itself as one of the most technically advanced brands in cycling apparel. Approaching its 50th anniversary in 2026, the company continues to push the boundaries of performance, engineering apparel designed to meet the needs of every rider.

“ASSOS has long been a benchmark for premium cycling apparel, and we’re thrilled to welcome them to the PaceUp roster,” said Ollie Gray, PR Account Director of PaceUp Media. “With 2026 set to be a milestone year for the Swiss brand, we look forward to celebrating their heritage and sharing their story with new audiences around the world.”