Australian distributor Sea to Summit looking to grow bicycle brand portfolio


Sea To Summit Pty Ltd (STS) is one of the largest resourced and most respected adventure brand distributors in Australia, representing over 30 brands nationally.

STS owns & operates their own warehousing facility supported by a major office in Sydney, as well as offices in China and Germany. STS has the logistics infrastructure and operational capacity to distribute new brands in the bike market as well as other channels.

These distribution abilities were recognised this year by Vista Outdoors, the owner of CamelBak, who awarded the company global distributor of the year for their innovations in consistent delivery of brand growth, marketing and development.

Having doubled sales of CamelBak since taking over the brand’s distribution, the STS 2018-2020 strategy for further growth includes building an in-house cycle channel team in the Sydney office. They are actively searching for cycle parts and accessory brands that wish to team with them as they continue to grow CamelBak’s and other key brand’s business further in the bicycle channel.

For more information please contact Lucien Loyens, Cycle Business Manager (