Bafang after-sales service network expands in UK

eBike drive system brand Bafang has entered into a service agency agreement with EMCB, a specialised service provider based in the UK. This Bafang after-sales boosting collaboration aims to enhance the growth of the eBike market across the UK.

Under the terms of the agreement, EMCB will manage dealer services in the UK for the bike brands who have signed dealer service contract with Bafang. Its offerings will encompass daily consultations, repairs and the sale of spare parts, among other services. Given the wide range of product combinations available from Bafang, priority will be given to brands that implement the complete Bafang system to ensure top-notch service quality.

Mike Wen, service director of Bafang, said: “This cooperation is an important move for Bafang to root in the UK market. By cooperating with EMCB, an experienced eBike motor service company, we will be able to provide services to UK dealers more efficiently.”

Pete Collard, the head of EMCB, said: “Bafang is a well-known brand has been specialising in eBike drive systems for over 20 years, we are very pleased to begin this exciting cooperation, and looking forward to being able to support Bafang’s growth in the UK market.”

Bafang has built a robust service network across the Netherlands, Germany, France, Italy, Denmark, Poland, the United States and China, and is now expanding its reach to the UK, enhancing the localisation of its services.

EMCB functions as a sister company to eBike Motor Centre, a reputable repair shop that focuses on out-of-warranty services for a range of eBike motor brands. Drawing on its deep expertise in the eBike motor industry, EMCB is set to offer warranty services to OEM manufacturers and their dealerships across the UK.

Although 2024 has been another challenging year for the bicycle industry, Bafang continues to invest in product innovation and a high level of service, demonstrating their positive outlook for future.