Bafang dealer direct services launch with select brands

In response to an ask by its OEM customers for an extension of services to dealer customers, Bafang has announced a further roll out of direct services, creating what it says is a closed-loop system.

All backed up by Bafang’s own technicians, the services now pushed direct to shop clients in some countries will include:

* Free replacement and maintenance of parts (within the warranty period)
* Training courses for new products
* Technical documents in various languages for download (e.g., manuals, e-learning videos, assembly/disassembly demonstrations)
* Quick response and follow-up on any technical issues
* Sharing of the dealers’ experiences

This concept was first put into practice in February 2021; in this preliminary stage, the service was available only to a few selected dealers. Following feedback and a positive response, Bafang’s dealer services network has further expanded and now serves dealers of multiple brands. The company has acknowledged its responsibility for the continuous flow and exchange of information between brands and their dealers. Therefore, Bafang has refined and strengthened its DDS, heavily investing in the project to provide applicable training programs for the existing products each year.

Bafang has now launched the DDS with Dutch brand, Gazelle, one of six currently in progress. Through Bafang’s Dutch service team alone over 1,300 dealers gain access to the service. In the first interactive training stage, the Gazelle brand had invited a few dealers to thoroughly trial the dealer services system and assess any problems that arose. By the end of 2021, all of Gazelle’s dealers had been connected to the DDS system.

For the Gazelle brand alone, Bafang will continue to provide more than 700 dealers with services, including product training, customer service, and spare parts sales.

At present, the Service system remains in its initial development stage, including the logistics system, service platform, training activities, etc., which are being continuously improved upon.

In the future, Bafang plans continued expansion of the system to quickly meet dealers’ demands with real-world data and support. Dealers will have the advantage of using the full range of services provided by the company and purchasing parts directly through the system, while the Dealer Services itself will continue to expand service outlets and increase service personnel.

Bafang has sales and service centres in the Netherlands, the USA, Germany, Denmark, France, Italy, and China. The most recent plant opening in Poland focuses on the production of mid-motor systems for the European markets.

In other investment news from the Chinese motor label, it recently announced the set up and opening of a Electromagnetic Compatibility (EMC) laboratory at a cost of €1.44 million.