BBB Cycling X Taylor Phinney and Jack Ultra Cyclist

Tuesday, 22 November 2022 Simon Cox

BBB Cycling has announced the third edition of their ‘BBB Cycling Limited Series’ where creative cyclists collaborate to design their own one off signature helmet artwork.

The new design features on a BBB Maestro MIPS helmet and is the brainchild of creative studio Manifest Butter and BBB ambassador Jack Ultra Cyclist. Established as an outlet for the artistic creations of former professional cyclist Taylor Phinney and Girona native David Roselló, Manifest Butter has quickly become known for creations that blend the world of art and cycling.

Jack Thompson aka Jack Ultra Cyclist is an Australian ultra distance cyclist who, over the past few years, has become known for taking on incredible challenges.

He is currently in the process of undertaking his biggest feat of endurance yet – cycling 1 million metres of elevation throughout 2022 – to raise money for mental health charities.

Both Jack and Taylor have been open about their struggles with mental health and depression in the past. This partly served as the inspiration for this design. The helmet protects the head while also symbolising a need to protect the preciousness of the human mind, which is at the heart of both Jack and Manifest Butter’s physical and creative endeavours.

To accompany the helmet launch, BBB Cycling has produced a short film exploring the creative process behind Manifest Butter’s creative direction, whilst also delving into the power of the human mind across all aspects of Jack’s life. The new short film is called ‘A place to protect’.

It also introduces Pau Llahí, a young rider with ambitions of racing the Enduro World Series. Pau is one of a number of local downhill and enduro riders supported by Taylor and Manifest Butter, with the proceeds of their involvement in the project, covering race entries, travel expenses and bike maintenance for their race seasons.

The helmet will be available from 22nd November online and sold internationally on the website of Ride Out Amsterdam and in selected stores in the Netherlands and Belgium for €169 in a strictly limited edition of just 250 pieces.