Belgian drivetrain brand Classified further strengthens leadership team

Classified has strengthened its leadership team with the appointment of Dennis Weijers as Chief Commercial Officer [pictured left]. The move comes hot on the heels of the recruitment of James Vickers as Head of Marketing and Communications for the Belgian drivetrain brand.

With an extensive background in strategic marketing and sales within the sports industry, Weijers brings a wealth of experience and expertise to further propel Classified’s growth and presence. He joins Classified from Shimano Europe, where he served as Director of Marketing. At Shimano, he contributed to the continued success of the Shimano brand, driving growth through strategic marketing and sales initiatives, digital marketing transformation and partnerships.

Prior to Shimano, Dennis held various leadership roles at TomTom, where he successfully managed and expanded market segments across multiple regions.

Classified CEO Mathias Plouvier [pictured top right] said: “We are thrilled to welcome Dennis to the Classified leadership team. His extensive experience and proven track record in the cycling and sports technology sectors make him the ideal candidate to help steer Classified into its next phase of growth.”

In his new role at Classified, Dennis will oversee all commercial operations, including sales, marketing, and customer engagement strategies. His appointment comes at a crucial time as Classified continues to expand its product offerings and market reach.

Dennis Weijers said: “I am incredibly proud to join Classified at such a pivotal time for the company. Classified is renowned for its innovative approach to drivetrain technology, and I am eager to build on that strong foundation, fostering a culture of excellence and innovation to deliver exceptional value to our customers and partners. I look forward to this adventure and to being part of a highly motivated team that is pushing the boundaries of innovation in the cycling industry.”

James Vickers becomes Head of Marketing and Communications

And in the weeks prior to Eurobike, James Vickers joined the drivetrain brand as Head of Marketing and Communications.

With a career spanning almost 20 years, Vickers brings extensive experience in strategic marketing, brand development, and communications. Prior to joining Classified, Vickers held key roles at several high-profile companies such as Muuvr, Wahoo Fitness and Wattbike, where he successfully drove global marketing strategies and increased brand presence. His expertise in the cycling industry and passion for innovation make him a valuable addition to the team.

CEO Mathias Plouvier said: “We are thrilled to welcome James to Classified. His proven track record and visionary approach align perfectly with our mission to make the best drivetrain products that truly uplift the rider experience.”

In his new role, Vickers will oversee all marketing and communication efforts, enhancing Classified’s brand visibility and fostering deeper connections with the cycling community. He will play a pivotal role in expanding the reach and understanding of Classified’s groundbreaking Powershift Technology, which offers cyclists unparalleled performance and efficiency.

James Vickers said: “I am excited to join Classified at such an exciting time for the brand, and I look forward to elevating its profile even further. Their innovative approach to drivetrain technology is truly transformative, and I’m delighted to be part of such a dedicated, passionate and forward-thinking team.”