BikeFit inks exclusive deal to distribute G8 Performance Insoles in North America

BikeFit has signed an exclusive deal to distribute high-end G8 Performance 2620 Pro Series Insoles in North America. The G8 is available now for direct purchase at with bulk pricing options for retailers, bike shops and other qualified professional partners and dealers.

The G8 Performance 2620 Insole, priced at $110, contains advanced, highly flexible material, delivering comprehensive toe and arch support that passively strengthens the arch and enables the foot to better flex and pronate for increased comfort. Its highly customisable arch piece, with five heights included for each foot, augments comfort and accommodates changes in foot strength and flexibility.

BikeFit Cleat Wedges enable the cycling shoe to connect with the pedal naturally by acknowledging the foot’s inherent angle. This creates a neutral foot position throughout the pedalling cycle, resulting in greater comfort and power. BikeFit Wedges fit all common pedal systems. BikeFit products including its In the Shoe Wedges, Leg Shims and Pedal Extenders which provide additional support to reduce hip, knee and foot pain.

G8 Performance Founder, David Lee, said: “BikeFit and G8 share a common vision to reduce injury and increase athletic performance. They are a fantastic partner, highly respected by the cyclign community worldwide.” founder Paul Swift was an eight-time US National cycling champion who competed with the US National Team from 1983 to 1997, including the World Championships and World Cup events. His mission since then has been to make cycling pain-free, co-developing the cleat wedge, the in-the-shoe wedge, and the first bike fitting system focused on the foot as a foundation.

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Hayley Everett

Multimedia Reporter

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