Raleigh takes on distribution of Bluegrass

Raleigh has announced the distribution of Bluegrass’ portfolio of body protection products, including an expanding helmet range.

Applicable to both the UK and Ireland retailers immediately, the exclusive deal will deliver a wide and concise range of full-face, open-face, dirt helmets, pads and protection for DH, Enduro, All Mountain, BMX and electric bike use.

Jo McAleer, Business Development Manager at MET SpA said of the deal: “We’d like to thank all of the retailers who have supported Bluegrass since its launch. We are looking forward to working with the Raleigh UK team with Bluegrass. Raleigh brings a complete 360 focus on support for their customers from industry-leading logistics to a full brand promotion campaign.”

Bluegrass now works actively with industry-leading brands such as MIPS (in the Legit Carbon Helmet) and D30 protection, as well as using its own in-house developed technology (safety release visor, flexible visor, hearing vents…).

MIPS is designed to cancel out rotational injuries during crashes, while D30 is renowned for its impact absorption properties. In a bid to further enhance its safety, the former label also acquired a rotational motion specialist in FLUID in May of this year.

Bluegrass products are often seen on the podium on the pro circuit. At the UCI Downhill World Cup recently Bluegrass products adorned the top three female riders – Tracey Hannah, Marine Cabirou and Veronika Widmann.

Lee Kidger, Raleigh UKs Parts & Accessories Business Manager added: “We are really excited to start a new brand relationship with Bluegrass, part of the MET group. Their product line-up is very exciting with superb quality and really can offer something unique to bike shops in the UK & Ireland. We will be actively looking for Bluegrass ‘shop in shop’ concepts that are fully funded and will help bike shops sell more product and offer the customer a better shopping experience. Team this with our service proposition of 9pm cut off time, Saturday delivery and great pricing we really feel this is a compelling offer.” 

You can place an order via Raleigh’s B2B portal here. Alternatively, email sales@raleigh.co.uk, or call 01773 532600. Sister label MET Helmets remains a direct to dealer brand with five reps on the road in the UK.