Bob Elliot reveals in-house KX Wheels line

Bob Elliot & Co Ltd is to launch a wide range of replacement wheels into the UK market which will be manufactured in-house.

The firm has purchased machinery to bring the project to market, with stock set to be available in the coming weeks, branded KX Wheels.

The range will be comprehensive and divided clearly into the different adult wheel size categories (700C, 26”, 27.5”, 29”) as well as various options on colour, hub and rim types. KX will have continuity of components helping to deliver matching front and rear pairs. All wheels will be finished with hangtags, barcodes and the assurance of strong quality control from our production. Thanks to in-house production, Bob Elliott will be able to react to market demands and offer custom options as it settles into production over the coming months.

“We have purchased our own machinery in order to bring this exciting project to the market,” said Project Manager Sean Green. “It has brought new challenges but collectively we have the skillset within the team to deliver a high-quality range of wheels to dealers. The advantage of bringing production inhouse is we now have full control over the product range and the quality of the product we are bringing to market. Coupled with this will be the ability to deliver competitive pricing and offer strong margins to dealers.”

Bob Elliot Director Paul Elliot added: “Changes in our supply chain over recent months resulted in us needing to look for alternative options for replacement wheels. Our decision to move forwards into production wasn’t taken lightly, but we are very confident it is an exciting and progressive move for our Company. We have over 50-years’ worth of wheel-building experience working in our team so adapting those skills to using the specialist machinery we have installed will allow us to bring a high-quality, reliable and economical wheel to market. We will lace and produce a finished wheel to precise tolerances, determined using the machines software. All wheels will be built here, at HQ using componentry from all around the world. We will be able to deliver wheels to customers next day.”

The firm advised there will be a transition period between its existing supply and introducing KX Wheels to the market. All products come with new codes, so customers can order the new codes and know they are receiving a KX Wheel. These are now live on our website for viewing and stock will become available towards the end of April. The firm added that stock availability will grow throughout 2019 as its receives further componentry and increases production.

Contact the firm on or contact Sean Green on 01772 459 887 for any further information.