Bravo Highline explores sale of action sports brands

Bravo Highline has launched a strategic review to explore potential acquisitions of its brand and intellectual property portfolio.

Bell Lap Advisors has been engaged as financial advisor to oversee the process, coordinating outreach and managing discussions with strategic acquirers, consumer brand platforms and financial sponsors experienced in sporting goods, active lifestyle and youth-oriented categories.

The review aims to identify partners with the vision and capabilities to steward its brands into their next phase of ownership through brand relaunch, category extension, licensing or integration into existing consumer platforms.

The company’s portfolio consists of brands spanning categories including skateboarding, scootering, youth mobility and protective gear, such as Kryptonics, 661 SixSixOne, Little Nutty, Ten-Eighty, Pulse Performance Products, BSB Speed Bearings, Speed Demons and Kick ‘N’ Go.

According to Bravo Highline, these brands benefit from longstanding consumer awareness, category credibility and a history of global distribution across specialty retail, sporting goods, mass merchants and eCommerce channels.

“Each brand within the Bravo Highline portfolio reflects decades of product innovation, cultural relevance and participation in the global action sports ecosystem,” said Andrew Moser of Bravo Highline. “This process is about finding the right long-term owners who can unlock the potential of these brands and build upon their legacy.”