Further to the news last October of Brompton’s new long-term partnership with Halfords, the details have now been fleshed out, with the brand to be retailed at 49 Halfords shops, with an extended range available through Halfords.com.
Those shops will have access to a further five Brompton models through click & collect, while Halfords will also offer the option to order and collect in a further 76 stores.
Back last October, Brompton made clear it was aiming to grow in the UK. The UK-made brand currently exports over 80% of production. The wider deal with Halfords has seen Brompton become available in Cycle Republic and two Tredz stores. Brompton retailed from circa 190 stores in the UK and Ireland, prior to the Halfords deal.
Halfords is offering 12 months interest free credit on all Brompton Bikes, including the B75 – priced at £745, as well as the M3L and M6L, priced at £1,010 and £1,080 respectively.
Will Butler-Adams, CEO of Brompton Bicycle, said: “We want to change the way people live in cities and we are making progress with close to 500,000 Bromptons being ridden across the world, but there is more we can do. We are teaming up with Halfords to help us reach a wider audience, to engage and inspire them to get back on a bike and remember the delight and freedom of cycling. The Halfords Group have the scale and ambition, with our support, to mobilise modal shift; to encourage people out from under the ground, out from their cars and back on to a bike to rediscover their city.”
Graham Stapleton, CEO of Halfords Group, said: “Partnering with an iconic British brand like Brompton seems a natural fit, given we share many of the same ambitions and values. More people are taking up cycling in cities, but we know more can, and should be done if we are to reap the benefits that cycling can unlock. Using our scale and ambition we can help Brompton’s mission of changing the way people live in cities, break down those barriers and encourage more commuters to get pedalling.”