BTI named US distributor for Bookman Urban Visibility

Bicycle Technologies International (BTI) has been appointed the official US distributor for Swedish light and accessory brand Bookman Urban Visibility.

Through the partnership, BTI will make Bookman’s full product range more accessible to retailers across the US, including the award-winning Volume bike light and the Curve Light, which received the ABC Mobility Award for outstanding product design.

“We are excited to work together with BTI in the US market,” said Victor Kabo, co-founder of Bookman. “Their vision to get more people on bikes resonates deeply with us, and we believe they are the ideal partner for Bookman. With their extensive network and strong relationships with independent bike shops, we can now meet the growing demand from US dealers.”

BTI General Manager Riley Holmes added, “We’re delighted to welcome Bookman to our lineup. Their clean Scandinavian design and strong focus on visibility and performance make them a perfect fit for us. We’re confident Bookman’s products will appeal to our dealers, and we look forward to helping the brand grow in the US market.”

Since 2021, Bookman has continued to innovate and expand its portfolio. In 2023, the brand launched a new line of reflective wear and the Volume 1500 bike light, featuring a patented dial switch for effortless mode changes and improved power efficiency. With its replaceable battery and focus on sustainability, the Volume 1500 became a standout addition to Bookman’s range and earned the prestigious Eurobike Award.