ZyroFisher expands Camelbak partnership to all goods
ZyroFisher has firmed up its relationship with Camelbak, announcing the expansion of the partnership to include the distribution of all product categories represented by the brand. Along with the existing portfolio of bike products, ZyroFisher will now distribute outdoor, run, hike, tactical and everyday bottles and drinkware products, commencing 1st June 2022.
With the full portfolio of goods shown to visitors of CoreBIKE, the expanded partnership gives bike shops access to a wide range of more generic outdoor goods from the brand and lines that may prove to have greater impulse buy pull.
Dirk Ostertag, Sales Director International at CamelBak says, “We are delighted to be extending our partnership with ZyroFisher for the distribution of all recreational products within the UK & Ireland. We are set to increase our presence in the outdoor market with the launch of new hydration and carry solutions for the active outdoor consumer during 2022.”
Jon Sherwood, Director of Brands & Marketing at ZyroFisher commented; “We are really excited about our growing partnership with CamelBak. Representing the brand in its entirety means we can provide a stronger and more efficient route to market for Camelbak. The Camelbak brand is iconic across all of its product categories, and as our business expands into many adjacencies that are relevant to Camelbak we are excited to be working with them to reach their full potential in our territory.”
CamelBak’s commercial activities are overseen by Senior Brand Manager, Adrian Davison.
For further information on CamelBak please contact your ZyroFisher Account Manager (existing accounts) or call sales on +44 (0) 1325 741 325.
