Cannondale parts with Saddleback, partners with Pon.Bike

Cannondale has announced it is to partner with Pon.Bike UK, joining Santa Cruz, Cervelo, Reserve, Nimbl and One Up. The move signals the end of the relatively short lived Cannondale partnership with Saddleback.

The business cited “the ever-changing challenges faced in our industry” as the reason for the change, noting that it was a mutual agreement in “the best interest of both parties to return to a direct to dealer model with immediate effect”.

Cannondale added: “We are extremely grateful for the work Saddleback has done in further elevating the brand in the UK, and are looking forward to building on their success.”

This new partnership for PON Bike will provide UK retailers with a portfolio of big brands and dedicated support, consolidating the PON brands under one roof and leveraging the shared services and expertise of Pon.Bike UK.

The Pon.Bike UK sales team will be in touch with Cannondale retailers to work through existing backorders and future requirements.

Dealers will be able to order Cannondale through the B2B from 16 April.