Castelli names global PR agency
Italian apparel brand Castelli has appointed SHIFT Active Media as its retained global PR agency.
In this partnership, SHIFT Active Media’s industry expertise, proprietary audience data and extensive media network can help amplify Castelli’s products and deliver compelling brand stories across international media. The consultancy will also work closely with Castelli’s global team and local markets to achieve these goals.
In addition to global media relations, press office management and events, SHIFT Active Media will also collaborate with Castelli’s teams and athletes across road, gravel and triathlon to showcase the brand’s “commitment to performance and innovation”.
The agency will highlight Castelli’s storied heritage, which underpins its leadership in cycling apparel as the brand nears its 150th anniversary in the sport.
“SHIFT Active Media has been on our radar for a long time. We’ve always admired the results they obtain, the industry insights they have and the professionalism of the team. With an acceleration of innovative product launches and brand stories. We knew we needed the best support possible,” said Steve Smith, global brand manager of Castelli.
SHIFT Active Media specialises in cycling and outdoors. It launched the Rider Research Hub previously, and it’s available for cycle brands to gain insights into industry trends and consumer behaviours.
