CIN Live 2025: Hone your skills at the Bike Shop Floor Sales Tips Workshop

Friday, 22 August 2025 Jonathon Harker

CIN has been lucky enough to leverage some of its long-term relationships to offer some useful seminar content for bike shops and workshops at the upcoming Cycling Industry News Live.

Long-term friend of CIN is one of the industry’s most experienced salespeople, John Styles, a regular contributor to the site and mag (take a look at his latest column in the new mag). At CIN Live 2025, John Styles will share learnings, best practices and effective sales habits gathered from 20-plus years of visiting over 700 stores across the UK, Europe and US.

Shop Floor Sales Tips Workshop

The workshop is suitable for everyone — from new starters to experienced sales staff or store owners looking to boost their sell-through. While the focus is on big-ticket bike sales, P&A, servicing and warranty conversations are also included.

With a “pick and mix” menu of more than a dozen quick insights, workshop participants can choose the sales habits they would like to practise and take away.

• Marginal Atomic Straws
• Everyone Sells, But…
• The Good, the Bad and the Ugly – 5 Types of Selling
• The Relationship Triangle
• Busy but Approachable
• The Right (Side) Approach
• The First, Best and Last Question You’ll Ever Need• F.O.R.D = 4 (Questioning)

• 10 Fingers, 10 Questions
• Avoid the Budget!
• Show, Not Tell
• Upsell Everything!
• The Runway Strip
• What Women Want
• Warranty Conversations – Upside Down & Back to Front

• Chimp Hijacks
• Digital Handshakes
• Objection!
• Why Won’t You Close?
• NANI at the Till

Find out more about the CIN Live at the official show site and keep an eye out for more seminar confirmations as the show nears.