Cast signs exclusive distribution deal with Extra UK

Mountain bike component manufacturer Cast has inked an exclusive distribution agreement with Extra UK.

Under the agreement, Extra UK will distribute Cast’s products in the UK and Irish markets. Cast have developed a range of high-performance components, including handlebars, stems, grips and tyres, to help push mountain biking forward through collaborations with industry leaders.

Cast also works with notable industry players such as Pirelli and Elite, leveraging cutting-edge tech with world-class rider insights to raise the bar for mountain bike products.

“We first learned about Cast through Pirelli. After speaking to Derek Wills, the founder of Cast, it was clear we had a shared idea of how the brand should be handled in the UK market. We were very grateful when we were asked to distribute their other products in addition to the Antagonist and Protagonist tyres the brand developed in partnership with Pirelli,” said Mark Greshon, Head of Brands at Extra UK.

Recently, Extra UK announced that it will feature products from trusted brands at CIN LIVE 2025, spotlighting brands such as Topeak, Enduro Bearings, Jagwire, KMC, SwissStop and Motorex. Visitors can also expect a strong line-up of seasonal and year-round offerings from Moon, RRP, fizik and OnGuard, along with new season highlights from MET, Pirelli and Maxxis.