CIN Live seminars: Bike sales techniques, a workshop focus + a ‘state of the industry’ deep dive

The seminar / conference programme for the inaugural edition of Cycling Industry News Live has been packed with insights, workshops and panel discussions designed to benefit the core CIN Live audience of bike shop, workshops, mechanics and related attendees.

18 seminars (with additional talks to be announced) are lined up over the two days, including a ‘state of the industry’ seminar led by Accell Chief Commercial Officer Gennady Jilinski. The bulk of the talks are laser focused on delivering insights and ideas that visitors can take back home with them to potentially implement and enhance their own businesses.

Bike shops, workshops and the rest of the trade can access all of the seminars for free. Pre-registration is open here.

The two-day schedule reads as follows:

Sunday 14 September 2025

11.30-12pm Software in Your Workshop: Insights and 2025 UK Service Trends.
Presented by Jake Fieldsend, Bikebook.

12:00-12.30pm What is involved in doing a Bicycle Mechanic Apprenticeship?
Presented by Activate Cycle Academy (also running on Monday)

12:30-1.00pm Frame building in the UK, the industry and a path to the future
Presented by Paul Gibson, Ellis Briggs (in association with MCMA)

1.00-1.30pm Shop-Floor Sales Tips Workshop with John Styles
(also running on Monday)

1.30-2.00pm What can you learn by doing your Cytech training courses?
Presented by Activate Cycle Academy (also running on Monday)

2.00-2.30pm The role and a DS’s expectations of a team mechanic
Presented by Simon Howes, DAS-Hutchinson (in association with MCMA)

2.30-3.00pm How to succeed in the cycle industry from a foundation level to a master
Presented by Freddie Vaval, Bike Clinique (in association with MCMA)

Monday 15 September 2025

9.30-10.00am Rotor components: Installation & Setup Best Practices
Presented by Robin Corder, Rotor (in association with MCMA)

10.00-10.30am Going full SUS in the workshop
Presented by Paul Owen, Rozone

10.30-11.00am How to refresh your bike shop layout to boost sales

11.00-11.30am CIN eBike panel discussion
Led by Cycling Electric Editor Mark Sutton

11.30-12.00pm State of the industry: Accell
Presented by Chief Commercial Officer Gennady Jilinski

12.00pm-12.30pm Insights from the Shop Floor: Retail Resilience in a Challenging Market: Panel session
Led by Jonathan Harrison, ACT

12.30-1.00pm What is involved in doing a Bicycle Mechanic Apprenticeship?
Presented by Activate Cycle Academy (also running on Sunday)

1.00-1.30pm Shop-Floor Sales Tips Workshop with John Styles
(also running on Sunday)

1.30-2.00pm The Profit and Loss of Bike Fit — Why Comfort Equals Cashflow
Presented by Lee Prescott, IBFI

2.00-2.30pm What can you learn by doing your Cytech training courses?
Presented by Activate Cycle Academy (also running on Sunday)

2.30pm-3.00pm Dealing with Carbon Fibre in the Bicycle Workshop
Presented by Richard Stanton, Carbon Cycle Solutions (in association with MCMA)

3.00-3.30pm An introduction to Schwalbe technology
Presented by Tim Ward, Schwalbe (in association with MCMA)

Jonathon Harker, CIN Editor and seminar wrangler, said: “It’s easy to slip into exaggeration, but I truly think this is one of the most comprehensive seminar line-ups the trade has yet seen. If you turn up at CIN Live 2025 for the full two days, you’ll have chance to see a total of 18 different seminars that are focused on providing insights, growing our collective understanding of the market and sharing ideas that can be taken back to businesses to help them develop and grow.”

Harker added: “There’s no hard sell here, it’s purely a bunch of talks, workshops and panel sessions designed to provide value to attendees, whether they are retailers, workshop-orientated or in a related field in the trade. And of course it’s all for free to CIN Live attendees. We are hugely grateful for those hosting and taking part in the sessions and we hope anyone poking their head in the seminars at Stoneleigh will get a lot out of them. We think they will.”

Pre-registration for CIN Live is open here.