COROS Wearables partners with 2Pure for distribution

Sports technology brand COROS Wearables has partnered with 2pure to lead its brand and sales strategy in the UK and Ireland.

Dan Suher, Director, Global Sales and Marketing at COROS Wearable said of the deal: “COROS has been active in Europe for a few years now and is enjoying success with our performance and ultra-long-lasting endurance watches for runners, hikers and mountaineers. 2pure is in a unique position to provide us with specialist channel distribution across, cycle, run and outdoors and we are proud to be working with 2pure on our next phase of growth.”

George Bowie, 2pure Managing Director, added: “Our goal at 2pure is to partner with innovative, disruptive and desirable brands, which COROS delivers head on. We understand the importance of bringing disruptive brands to market to create noise and interest from end users which translates into demand for our retailers. COROS is a solution based brand providing an efficient and intuitive user experience with unique functionality and performance. We are excited to be working with COROS to develop the brand and distribution across the UK and Ireland through our loyal and dedicated retailers.”

COROS recently added to its UK team with the appointment of Ben Clark as the company’s UK Market Manager earlier this year.

The firm’s products will be available to order for the 2pure B2B ( from the 10th of September.