Crankbrothers has hired Megan Tompkins as the new Global Marketing Director for the mountain bike components and accessories brand.
Tompkins has a media background and most recently was the Publisher of Bicycle Retailer and Industry News, where she led the magazine’s expansion into digital publishing. She also has extensive knowledge of the global cycling industry, having served in sales and marketing roles at Shimano and Specialized. She currently sits on the board of the Bicycle Product Suppliers Association.
“I’m excited to be part of an authentic brand with amazing product, design and engineering. There is tremendous opportunity to expand the Crankbrothers brand by engaging riders and including them within the brand. Our goal is to communicate with consumers through modern means and traditional ways by supporting our retail partners,” said Tompkins.
“We are happy to have a leader as experienced and talented as Megan on the Crankbrothers team. We are confident she will be a great asset to our team and will be an important contributor to Crankbrothers international development,” said Gaspare Licata, Crankbrothers CEO.
She will be responsible for developing the global marketing strategy, managing brand communications, and overseeing PR, sponsorships and events and is based in the Crankbrothers office in Laguna Beach, California.