Cyclorise goes own-brand with Lourí accessories

Cyclorise has begun selling to retail accounts a new UK-made accessories brand dubbed Lourí.

Starting off with hand-made straps design to allow for pack-free cycling, Lourí’s goods allow riders to mount inner-tubes, Co2, jackets, water bottles and more to frames or saddles with the aid of an elasticated pre-load system for easy installation.

Filling a demand that Cyclorise had previously generated for this type of product, Lourí will launch with two models, soon to be available in more sizes and colours. The product is made by an established British manufacturer of cycle luggage.

Looking to the future, Cyclorise also hinted at packless hydration solutions as being just one product on the drawing board.

Cyclorise co-owner Siân Dibley says “The appeal of heading out on your bike without a riding pack is a draw for an increasing number of cyclists. We listened to our existing customers and created Lourí to satisfy their needs. I am so proud Lourí is made in the UK and represents not only quality and high-function, but good value for money.”

Lourí is available now on Cyclorise.com for pre-sales with an estimated lead time of ten weeks. To thank early investors for their support, Cyclorise are offering 40% off any pre-orders until launch.

To take stock of the new straps, enquire here.