ZyroFisher inks exclusive deal with Rascal Bikes for UK and Ireland

ZyroFisher has this morning announced a return of kids’ bikes to its portfolio with the addition of Rascal Bikes, for which there is now an exclusive distribution deal covering the UK and Ireland.

With ten years of bike design under its belt, the Czech Republic children’s bike label is built with the dimensions of smaller legs in mind, with components reduced in size and reach to suit.

The entire Rascal range is likewise designed to be extremely lightweight, with the 14” wheel model tipping the scales at just 5.5kg. Rascal has incorporated low stand over heights to achieve maximum longevity, allowing children to use the bikes for longer as they grow.

A simple belt drive provides maintenance free running, so oil from chains won’t end up transferring elsewhere. This, coupled to hub gearing, makes them incredibly intuitive to use, while being much less susceptible to damage. Plus the addition of child specific brake levers are perfect for smaller hands.

Ondřej Brunecký, founder of Rascal Bikes commented: “Finding a strong distribution partner for our premium kids’ bike brand in the UK is a big step for us. I’m really pleased to get a chance to work with such an experienced partner as ZyroFisher. We see this opportunity as the progression to the next level in the Rascal Bikes story and I believe this relationship will establish a strong position for Rascal Bikes in the UK market. Rascal aims to help parents understand how important it is for kids to start out riding on lightweight bikes, designed specifically with children in mind.”

Chris Jackson, Senior Brand Manager at ZyroFisher, who will oversee commercial activities for the brand, added: “We are incredibly excited to be working with Ondrej and the team at Rascal Bikes. Their passion and dedication towards their products is evident. The introduction to our bike portfolio perfectly complements our other bike brands; BMC, Look, Argon18 and Niner and we can’t wait to introduce the brand to the UK market.”

Unfortunately for shops hoping to secure stock for the Christmas period, initial stock will only become available from February 2021. If you are interested in becoming a stockist and pre-ordering, please contact bike.sales@zyrofisher.co.uk

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