Decoding the difference: 5 key traits of female Vs male cyclists
Shift Active Media hosted a talk at Eurobike titled ‘Decoding The Difference: Unveiling 5 Key Traits Of Female Vs Male Cyclists’ where Rachael Burnside, Business & Marketing Director, and Doug Baker, Chief Strategy Officer, shared unique insight into what differs between female and male riding enthusiasts.
The presentation explored proprietary data from Shift’s cycling expert network, spanning event participation, self-image, marketing influence, and media channel usage, with the team from Shift digging into the most interesting differences in behaviours and attitudes between women and men who ride.
CI.N attended the Eurobike hosted event, and is now able to share the opportunity to attend a Zoom based webinar in which Shift makes the data and insights based presentation available to a wider audience.
- Taking place Thursday the 6th of July, at 4pm BST the webinar is an open event, enabling CI.N readers to join, and / or invite colleagues and friends.
- This Zoom based session will revisit the content of the Eurobike presentation.
- Click the link here to register.
The webinar follows Shift’s recent announcement of the Rider Research Hub, and marks the beginning of a series of data and insights driven events over the coming weeks and months as the agency digs much deeper into the data, exploring insights in greater detail.
For both B2C and B2B organisations, insights gained from data analysis play a key role in all aspects of business decision making. Shift Active Media, a marketing agency dedicated to cycling, with clients including Zwift, Continental, and Rapha, sees these events as an opportunity to engage with businesses across the enthusiast focused segment of the cycling market place, sharing insights from market data which can empower and drive brand, distributor, and retailer growth.
