Expecting to reach north of 4 million people, Dennis Publishing will put up £45,000 worth of advertising space across its diverse portfolio of magazines and websites for the bike industry’s broad reach #BikeIsBest campaign.
Marking the launch of its new electric bike and e-mobility title, Cycling Electric, which is landed on shelves nationwide this week, the deal will see #BikeIsBest advertising carried across the publisher’s catalogue of cycling and non-cycling titles, giving the campaign the eyes of those who may not yet cycle but remain curious.
Advertising space will be allocated on Dennis Publishing titles including Coach, Expert Reviews, Fortean Times, Viz, PC Pro, Computer Shopper, Computeractive, IT Pro, Web User, The Week, The Big Issue and flagship bike industry title Cyclist.
Dharmesh Mistry, Publisher of Specialist titles at Dennis Publishing told CI.N: “Current circumstances have meant people have had to reset and want to make decisions to safeguard their own health and welfare. There’s plenty of scientific data to demonstrate the benefits of cycling but it’s not easy to convince people until they get on a bike. This powerful campaign highlights these benefits in a really genuine manner. Dennis’ premium Cyclist brand and newly launched Cycling Electric brand will continue to discuss why cycling is so great and hopefully this campaign will help to kickstart the promised nationwide government spend on cycling infrastructure. This is why Dennis is supporting and helping raise awareness for the campaign across the rest of its wide-reaching portfolio.”
Bruce Sandell, #BikeIsBest Campaign Consultant, added: “We are delighted to welcome Dennis on board, as one of our partners to the #BikeIsBest campaign – their support will help us spread the word to even more people considering making real positive long-term change to the way they travel. Like us, they believe that we have a once in a lifetime opportunity to get more people on bikes”
The debut Cycling Electric magazine is now available to order here. Content within centres largely on breaking down the jargon in the market, as well as presenting and assisting a potential buyer with their purchasing decision. The debut title breaks down the many myths surrounding electric bikes and demonstrating the enhanced ride capability offered to varying demographics.
Priced at £5.99, copies are on sale in selected supermarkets, WH Smith outlets and other independent newsstands. CyclingIndustry.News Editor Mark Sutton guest edited the launch title with assistance from bike market writers Richard Peace, Duncan Moore and photographer Emile Holba.