Diary date: Sportline’s MY18 bike launch

Dealers of Genesis, Saracen, Ridley, Ridgeback, Adventure and Wishbone, both existing and prospective, are invited to Sportline’s Bradwell Abbey base next month to get a first look at the MY18 ranges.

Taking place from September 12th to 14th, the show will give dealers opportunity to speak with brand managers one-to-one, as well as enjoy a free lunch.

Advance registration is now live here. Alternatively dealers can email confirmation here.

On the day dealers should head to:

74 Alston Drive
Bradwell Abbey
Milton Keynes
MK13 9HA

Some highlights in advance include:


As Genesis continues to innovate you’ll be able see the fruits of that creativity in the finished version of the new road plus bike and the new MTB carbon race 29er. The Tour de Fers also have a new model, and the Volare 853 & 931 framesets will now also be available in the eagerly anticipated full flat mount disc specific versions.


Back and better than ever, the centrepiece of Saracen’s MY18 line-up is the highly anticipated carbon Ariel. With spec and colour updates throughout the range, these are Saracen’s best-looking bikes ever, and they ride like a bat out of hell, too.


With the Helium SLX rearing its head at Eurobike in 2016, the undoubted star of Ridley’s MY18 range – and a bike not to be missed – is the Fenix SLX Disc. A sub-900g frame and brakes that actually work in the wet? Tick. We’ll also have the whole cross line-up ready to get you excited about a season of glorious mud riding.


Managing to blend those oft separated categories of practical and desirable, Ridgeback have a long history of making bikes that’ll not only get the job done, but look good while doing it. This year they’ve added another model to the lauded Ramble line, as well as touching up the ever popular Flight hybrids, one of the best looking city bikes around. Ridgeback has also re-vamped its range of children’s bikes to coincide with the launch of the Ridgeback Kids Club – find out more at the Sportline Bike Launch.


A little celebrated brand in the Sportline portfolio is Adventure, but it is a brand that performs consistently year in year out. With a diverse range of bikes for urban cycling and touring a well as Shimano STEPS-equipped E-Bikes, it is well worth paying the team a visit to find out all the details about what they have in store for MY18.


Wishbone has a perfect range of children’s bikes that are designed beautifully, are lightweight and made to grow as children get older. With more and more children getting into cycling, it is a great opportunity to see what is on offer at this year’s Sportline Bike Launch.