Economic pressures force Specialized prices up

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Specialized has sent out an email to its dealerbase outlining strategically positioned price increases.

Citing economic pressure, in particular currency fluctuation and cost increases, the firm emphasises that it had avoided a blanket increase, but that as of February 16th new pricing will go live to reflect changes. Equipment pricing is to change with immediately on affected lines.

Among key points for the dealer, bike orders placed between now and the 15th will be invoiced at the current pricing.

Pricing is to be honoured on existing back orders received prior to yesterday, with an exemption on the Turbo Vado bicycle, consider an early MY18 product.