Endurance Zone acquires MTB Giveaways
Endurance Zone has acquired MTB Giveaways to bolster its Win Your Dream Bike brand. After the purchase of Rafflebike in January, this is their second acquisition in six months in the bike prize competition space.
MTB Giveaways, founded in 2020, is a UK bike prize competition specialising in Mountain Bikes, with over £125k in prizes won. The acquisition is part of a strategic shift for Win Your Dream Bike, having recently expanded its bike prize range to include mountain and gravel bikes.
MTB Giveaways provides a natural launch pad to drive these areas, attracting a new customer base while offering the MTB Giveaways community premium and extensive prizes.
Lee Ackerman, Co-founder of MTB Giveaways said: “We started MTB Giveaways during lockdown and couldn’t have predicted how popular it would become. We are so happy we’ve grown it to the point where a brand like Win Your Dream Bike has acquired it. Above all, we want our community in safe hands, and we know Win Your Dream Bike are that brand, offering even bigger and better prizes in their monthly draws.”
Ed Horleston, Marketing Director of Endurance Zone added: “We’ve been big fans of MTB Giveaways for a while and so it made perfect sense to bring them into the fold as we expand into the Mountain Bike space. We can’t wait to show the MTB Giveaways community the new prizes they can win!”
As part of the announcement, Win Your Dream Bike are giving 15% off tickets to all MTB Giveaway members. Exclusively for their June draw which closes 6th July.
