Exposure Lights appoints Cyclone as USA distributor

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Exposure Lights has appointed Portland’s Cyclone as its US distributor.

Having been seeking representation in the states for some time, the UK made lighting label has chosen Cyclone as it feels it important that dealers are given tailored service with its brand.

Mark Swift, Exposure’s brand manager told CyclingIndustry.News: “We required a true support network of supply to the independent bike stores of America. We also wanted an established company with a sales team to properly explain the advantages of Exposure Lights.

“Having Exposure lights in stores with the features and benefits being communicated, seen first-hand will make it an easier decision for cyclists to want and purchase Exposure lights.”

Within Exposure’s portfolio you’ll now find a stunningly bright 4,500 lumen nightlight, as well as new patent pending technologies such as Reflex Plus, which automatically adjusts and optimises brightness on the move.

The brand continues to manufacture its product in the South Downs National Park in West Sussex.

Back in February the brand’s sister-company USE relaunched with a fresh look and feel, citing a desire to do more OEM trade.