Extra UK and Cyclex sign exclusive deal with MET and Bluegrass helmets

Hard on the heels of its deal with Moon Sport lights, Extra UK has revealed an exclusive distribution agreement with MET and Bluegrass brands for the UK and Ireland (via its Irish subsidiary Cyclex).

Founded in 1987, MET has been making cycling helmets for over 30 years. Proudly based in Italy, MET offers among the widest and most complete ranges on the market. All MET helmets are designed and developed in-house and are subjected to rigorous testing standards.

Bluegrass was founded in 2008 to respond to the specific needs of protection for enduro, downhill and BMX riders. With every product they create from helmets to protection and gloves, they are looking to elevate a riders experience on their bike. As a MET affiliate, Bluegrass make full use of the know-how and expertise of one of the most forward-thinking helmet brands in the world.

Both MET and Bluegrass are well-established brands in the UK market and offer dealers a complete range of helmets and protection that are popular with consumers.

Will Fripp, CEO at Extra UK, commented: “After months of discussion and preparation we are super excited to add the market-leading MET and Bluegrass brands to our portfolio. Working in partnership with the team at MET and Bluegrass we will be looking to further their reach in the UK and Ireland, strengthening their offering across the dealer network and ensuring strong brand presence and support.”

Jo McAleer, Business Development Manager at MET SpA, added: “The team at Extra are highly experienced in brand development and retailer support which provides a steadfast foundation to develop our growth plans for the UK and Ireland.  We are looking forward to Core Bike where we will have  the opportunity to spend time with Extra’s retailer base and to showcase our new range.”

Selected MET/Bluegrass stock is available now from Extra UK / Cyclex, with full stock due early March. Dealers can view the full range at COREbike.

Please contact your Area Sales Manager to discuss opportunities, or email sales@extrauk.co.uk