From 1st February 2021 Extra will start distribution of Motorex Bike Line products for the UK and Ireland.
A business with over 100 years experience under its belt, Motorex is an independent, family-owned Swiss company, which has established a strong presence in the motor trade and motor sports segments, among many other industries.
Better suited to bike shops, the maintenance giant also offers a comprehensive range of bicycle products. which includes biodegradable cleaners and lubes, greases, hydraulic brake fluids, specialist sprays and suspension oil. Such is the trust placed in the formula, Motorex Racing Fork Oil is used by brands including Fox and Cane Creek in their suspension products.
Extra will be carrying products for all workshop and consumer needs from each of the firm’s Bike Line categories.
“We are delighted to be partnering with Motorex and introducing their high-quality products to the UK market. This should help dealers offer a simple to understand range of cleaning and maintenance products for both the dealer and consumer.” commented Andy Searcy, Brand Manager at Extra UK.
“We couldn’t be happier with welcoming Extra UK to the Motorex family because they are a great group of highly professional and passionate people and the perfect partner for us in servicing the bicycle trade in the UK and Ireland.” Martin Wabnegger, Area Sales Manager at Motorex AG added.
The Extra sales team are now presenting the range to trade accounts with first stock due to be available from the middle of February.
Motorex has also recently announced a distribution partnership with Shimano Europe to supply a host of European countries.