Pennsylvania based Factory LLC has made an equity investment in sports nutrition brand Honey Stinger.
The partnership will give Honey Stinger access to Factory’s innovation centre with a view to accelerating growth and provide access to resources and tools to facilitate that growth. The deal means Honey Stinger will have access to Factory LLC expertise including sales, marketing, innovation and food science, operations, finance and more.
“We are really excited to partner with Honey Stinger, a company that has established itself as one of the premier sports nutrition brands on the market,” said Rich Thompson, founder and managing partner at Factory LLC. “Our partnership will allow Honey Stinger to broaden its reach through amplified marketing and distribution programs. Factory will also focus on innovation to expand the company’s offering of great new performance-based products.”
Bill Gamber, Honey Stinger’s co-founder and president, added: “The Honey Stinger brand was born from a decades-long family tradition, so our passion for honey-based nutrition is deeply rooted. We are very proud of the growth we have achieved and the career opportunities we’ve been able to provide to our team here in Steamboat. As we look to continue building on that growth, it is important for us to choose partners who understand the value of our heritage and share our passion for creating exceptional products. Factory brings the ideal combination of experience, expertise, vision and resources to help drive Honey Stinger forward.”
Honey Stinger is distributed by 2pure in the UK.