Fenwicks rebrands cycling lines with Peleton Design help

Fenwicks has employed the services of Peleton Designs to rebrand its product lines and logo.

Having identified that its cycling ranges weren’t moving at the same pace as its cleaning and lubrication product for alternative industries, the brand has moved to make a change.

The brand said: “After marketplace analysis, a bearing of our souls and an in-depth review of our business, we emerged with a refined range and an identity that is as versatile as we are.

“Now customers can expect to find bold, to-the-point descriptions of products, easy-to-follow instructions and a restrained colour palette that combines to create a brand that conveys just as much quality as it delivers.”