GASGAS targets UK eMTB retailer network expansion

It’s been a busy few months for Pierer Mobility AG, the business which owns GASGAS, Husqvarna, and Felt bikes, with the eBike side of the business fully focused on UK marketplace expansion.

With industry veteran Ash Clark heading up the retailer recruitment drive, GASGAS is now in a position to announce the first 10 dealers have received bikes this week. Importantly, Ash points out demo bikes are available, via the dealer network.

GASGAS goes racing

Hot on the heals of this news comes the announcement of 2 GASGAS teams and 4 racers set for a full season of UCI Mountain Bike E-Enduro World Cup competition.

Andreas Gklavas, Head of GASGAS Bicycles Global Marketing: “We are entering elite bicycle racing with 2 dedicated teams and four racers starting in 2023, and that’s a clear statement for what lies ahead. I’m excited we’re finally able to release the news and more than looking forward to a solid season of E-EDR racing. With Johannes together with Alex on the GASGAS SRAM Racing team, and Simon alongside Alexandre in the GASGAS MOTOREX Racing team, we’ve built a solid foundation of what’s promising to be an exciting championship. With the great support of trusted partners and some great vibes across all members of the GASGAS family, we can’t wait for the racing to kick off in June at Finale Ligure.”

Hand in hand with major industry partners, the GASGAS SRAM Racing team will see Johannes Fischbach and Alex Marin on the gas at the E-EDR stages, while Simon Carlsson and Alexandre Fayolle will be leading the efforts of the GASGAS MOTOREX Racing team. 

In making the announcement the brand comments, “By joining forces with industry leading manufacturers SRAM and MOTOREX, we hope it’s clear to see we’re taking this seriously, too. We want to show we’re passionate about what we do, and that we’re keen to learn.”

Product development

Critically, team riders will also be instrumental in develop future GASGAS bikes, strengthen partnerships from within the group of PIERER New Mobility companies. Both teams will compete in the 5 round UCI Mountain Bike E-Enduro World Cup (E-EDR) for 2023, with the brand eager to test themselves against the world’s best. The upcoming 2023 season sees a whole lot of firsts for GASGAS, and represents the first time the brand has taken on a full season of competition in cycling and mountain biking.

Maximilian Topp – Brand Marketing SRAM MTB: “It’s great to see GASGAS pushing forward in the bicycle industry. They are really passionate, driven and want to succeed. For us at SRAM it makes perfect sense to partner together. With our experience and their fresh energy, we can achieve a lot.”

Edi Fischer – CEO MOTOREX AG: “It’s great to widen our involvement with the brand. We’ve built a strong relationship on the motorsport side and coming together with their racing plans for bicycles is exciting.”

UK retailer enquiries

For UK retailers keen to explore GASGAS eBikes, Ash Clark is now contactable by email here, while the office contact number is 01327 850350.