Greyville Enterprises reveals exclusive Alpinestars distribution

Greyville Enterprises has snapped up UK cycle distribution rights to another big brand name, Alpinestars.

From humble beginnings in 1963, Alpinestars has become a formidable giant in the worlds of motor sports and cycling. With a heritage focused on making revolutionary product, the business is in the process of obtaining its B-Corp Certification.

This year, Alpinestars is firmly focused on the cycling category with the new Plasma protection range, which is adaptive, breathable, comfortable and with second-to-none impact performance.

“We are excited and proud to have the opportunity to partner with such an iconic brand,” said Niki Burnley, General Manager at Greyville Enterprises. “Their commitment to product development and their passion for inspiring both the everyday rider and professional athlete is what I believe sets them apart. The new range for 2024 is not only aspirational but also affordable.

“We are looking forward to bringing the brand back to the UK and growing the profile of Alpinestars to a wider audience.”

Kasper Kreiler, Head of Cycling at AlpineStars, commented: “AlpineStars are delighted to announce that, Greyville Enterprises have become our official brand partner for the United Kingdom. The team at Greyville has been hugely successful in bringing the very best brands to their market, and we’re extremely excited to have this opportunity to increase our presence in the UK and grow together sustainably over the coming years.”

Dealers can contact their Area Sales Manager for further information, or email [email protected]